Direct-response copywriter · Creative strategist
I write ads strangers act on.
Direct-response copy and creative strategy for brands scaling on Meta. Researched from customer language, tested like lab experiments.
Stockholm, Sweden
Proof, not promises
My latest Meta lead campaign — strategy, copy, creative and media buying, all mine.
From the doorstep to the feed
I learned cold audiences at the door.
Years in face-to-face sales — on one of Sweden's top-performing alarm sales teams — taught me what no textbook can: how a stranger reacts to a pitch they never asked for.
Meta is the same conversation on a screen. Today I train daily with the senior creative strategist I once sold alongside, and I bring five years of digital marketing — e-commerce, funnels, Meta and Google ads, automation — into every brief.
Method
Built on Eugene Schwartz's Breakthrough Advertising — read the method →
Currently taking on new clients
Scaling on Meta?
If you run a DTC brand or a personal brand and you want ads built on research instead of guesses, let's talk.
contact@folde.ai